The Influence of Instagram and The Wicked Jade

The Influence of Instagram and The Wicked Jade

I came across The Wicked Jade on Instagram while I was working on collaborations project involving Lingerie designers. Sophie Thorne, from Twisted Lingerie mentioned her in the interview and I did some research and thought I just had to meet and shoot with her for future artistic photography projects.

One of the most inspirational people I have met, the first minute we were face to face she was already giving me advice on who to connect with to help build my business. To me I feel she is a true example of “Female Empowerment” – a woman who can hold her own, stand on her own, but also she shares her triumphs and skills to help others to progress too. I have shot with her on a few occasions and it is always a joy, she gives off this aura of strength that seeps into whoever is around her and you leave feeling so positive.

A busy woman indeed, The Wicked Jade took some time out to talk to me about being on Instagram, how social media effects her life, social media and women and more.


The Wicked Jade Herself

Name: The Wicked Jade
Occupation: Lawyer and Style Blogger
Location: London
Favourite Colour: Any colour as long as it’s shiny!
How do you think you became an instagram sensation?

I don’t think I’m a sensation but I haven’t found anyone else on Instagram doing what I do, i.e. a mature, professional, Asian woman mixing fetish fashion, lingerie and body-positivity.

What made you decide to use social media in this way? 

At first I wanted to document my signature style and to create an album of all my expensive and wonderful clothes, to record how I make an erotic statement with my clothing, and to bring fetish fashion out of the sub-culture and into the mainstream. Then it morphed into a personal journey to confound people’s expectations of me. The more I photographed and displayed myself for people to see, the less I cared about what they thought, and I realised that I was discovering something about my identity and my voice.

How do you believe you engage with your audience, and are they mostly males or females?
I don’t know what the gender split is, but I think compared to other people who either blog about lingerie or fetish wear, I have a high proportion of female followers because my pictures are not intentionally sexual or designed to arouse. They are always about the clothing or about the style message. Sure, if I post a picture of my butt, I will get a lot of loves from men. But I genuinely do not post out of a narcissistic desire to feel adored or desired by men. There is some validation in knowing that people like you or your photos. But I believe that I show myself as being a real woman; not a model of perfection. I make much of my flaws, such as my tiny chest, my short legs, my age. I hope that I can show younger women that they don’t have to meet society’s expectation of how to behave. I reject emphatically the moralistic, preachy, sex-negative, misogynistic culture in which we live where women are regularly shamed for embracing their sexuality and eroticism. Hopefully this comes through in my IG posts. The comments I get would seem to suggest that I am a role model for some. I do not get a lot of creepy posts from men. Most of the men that comment or message me are generally respectful which I think is because my images are tasteful and are not highly sexualised. I am aware that some of the pictures do arouse people, but then the world is full of fetishists and I know that a picture of me wearing wellies in the rain will prompt a flood (pun intended) of praise from the welly-fetishists.
What has been your favourite shoot to date?

I have done two shoots with Alex (@acalculatedrisk), a very talented boudoir photographer with a distinctive cinematic style. Both shoots were fantastic and we got great images but I think we are both extremely proud of the “Archer Queen” series where I posed with my bow and arrow in Richmond Park on a freezing cold morning in January. The shots are quite far from both of our usual themes but the images are atmospheric and eerie, reminiscent of Kurosawa’s Seven Samurai.

Photographer Alex Charilaou (@acalculatedrisk)

This was exactly what Alex was aiming for, and amazingly, we managed to do this despite rushing around trying to catch the moody cold winter light in a short space of time. I was so frozen that for the rest of the day I had to just sit wrapped in a blanket drinking hot drinks to raise my core temperature!

Do you find garments or do brands approach you?

Now that I have a decent following, I have made great contacts with a number of brands. The small, innovative brands, where the designer is still managing the operation, are my favourites. They are usually working very hard to produce their ranges, whilst also doing all the marketing, business admin and the social media. There is a symbiotic relationship where I get to wear their latest designs in my photos, and they get a little bit of exposure and the use of some of my shots. However, I would still love other brands to get in touch and to find out how we can help each other!

Are there any photoshoots you will not do?

I get approached sometimes to do nude boudoir photography. Whilst I don’t have any qualms about being nude, this is not what my instagram account is about. In case it isn’t obvious, my account is about fashion and clothing! If I’m not wearing anything, there has to be a very good reason for me not to! For example, I did a body painting project with Brierley Thorpe where I had my whole body painted in the style of Jean-Michael Basquiat and Grayson Perry motifs, along with words that are meaningful to me. This was my way of sticking two fingers up to people who were trying to shame me for my choices in life.

Tell me about your first Instagram Post preparation and the post that was created.

In all honesty, I was clueless when I first started posting. I was just documenting some of my lingerie and clothing. The pictures were basic shots on my phone and I did not worry about captioning them except just to talk about how much I liked the brand!

Is this your hobby? 

Yes I would say this is my hobby. I have a busy job and I’m a mother so I don’t have a lot of time, but this is a pleasant form of escapism and a way to scratch that creative side of me that wants to come out. I also like photography but my own “arty” photography is on another account – @audacious_londoner

Name a few unforgettable locations you have shot in…

Richmond Park in winter – see above.

My friend’s house in Holland Park, simply because it is so vast and beautiful.
Photographer Yemi King (@boudoir_yemi_king_photo)


Do you have a top 5 of lingerie brands you have worn?

My top 5 brands (not all of which I have worn and not all of which are lingerie) are:

Bordelle (Lingerie)
Fleet Ilya (Leather body wear)
Atsuko Kudo (Latex)
Sian Hoffman /The Model Traitor (Corsetry and Fetish accessories)
What 3 items are on your wish list?

A bespoke corset

A full length translucent latex fishtail gown

A vintage silk kimono
Who is your inspiration?

There are so many ballsy, kick-ass women who inspire me every day. I’m also inspired by all the creative and artistic people who have a vision. One such person is Maggie Steber. She is a well known photojournalist, covering tragic humanitarian situations.

She needed another ‘creative outlet’ other than just constantly covering human tragedy. She had a twin sister who died at birth and she fantasised that this twin was her mischievous alter ego, so she started this project called The Secret Garden of Lily LaPalma where she  creates beautifully shot fantasy tableaux that are rich with story-telling (@maggiesteber)

The Effects of Instagram and Social Media

How do you feel Social Media portrays women… do you feel it is led by the women herself?

Social media’s portrayal of women reflects society’s portrayal of women and there is a lot that is wrong about it which is too long to go into here. However I think there is something about Instagram which is quite positive in that women can claim back the narrative and actually gain a supportive network around her. There are so many body-positive accounts around and an increasing desire by certain Instagrammers to be authentic and real. OK it is still not necessarily the real person behind the account – we can all create a persona that is different from our real selves, but there is a desire to use the medium of photography to show us how we want. There are always the trolls but there are also lots of supporters who give us strength.

How do you feel about the brands and the way women are portrayed?

All the brands that I support are generally extremely gender-inclusive and are mostly run by women. I would not have anything to do with a brand that I felt was portraying or exploiting women in any kind of crass, sexist way or in a way that reinforces harmful stereotypes.

Photographer @aureliaanomalie / Body Art @brierleythorpe
How do you feel about photographers as above?

All the photographers I have worked with have been chosen because they are either women or have a creative and artistic vision that goes beyond just “taking pictures of scantily-clad girls”. I recognise that people will always want to look at beautiful women, but I want to be involved only when the images are visually interesting and not just titillating.

And Finally…

If you are not modelling or writing about lingerie where else can we find you?

On LinkedIn, in my professional capacity as a lawyer, or doing the school run.


Instagram: The Wicked Jade

Photographer @aurelia_anomalie

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